First Look: Rita Ora for Material Girl


God bless Twitter and Instagram; how else would we get a very sneaky peek at Rita Ora’s debut ad campaign for Madonna and daughter Lourdes’ Material Girl clothing line before it officially launches?

Rita – who was reportedly offered £500,000 to take over from Georgia May Jagger as the face of the brand – was clearly chuffed with her campaign, as she couldn’t wait to take to her social networking platforms and share it with her fans.

“First look at my @MaterialGirl campaign. Follow @MaterialGirl to see all the ads. #yeaahhhh #herewego wooohoooo @madonna :).” she wrote on her Instagram account.

We can’t wait for the rest of the images to come out; keep your eyes peeled and watch this space! What do you think of the first look? Is she a good replacement for Georgia May?

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