Household chores made glamorous in Agent Provocateur’s SS14 ad campaign


Never have daily chores looked more glamorous, as Agent Provocateur draws inspiration from the Stepford Wives for its spring/summer 2014 ad campaign. It was shot by Miles Aldridge and stars 18-year-old Hailey Clauson.

“I was interested in the irony behind the idea of the ‘perfect’ woman, unfazed by the everyday pressures of life,” said creative director Sarah Shotton. “Our campaign girl has it all, she’s a lady in the street and a wildcat in the bedroom and the collection mirrors her pretty perfection.”

Isn’t that every man’s idea of the perfect woman? Hailey follows in the very famous footsteps of Helena Christensen, Rosie Huntington Whiteley and Kate Moss; do you think she’s done a good job?

Click here to see more pics from the stunning photoshoot. We don’t know about you, but we’re feeling inspired to do some housework…

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