Another day, another highly charged fashion controversy. Teamed with comfortable casualwear and an extensive archive of controversial adverts, clothing retailer American Apparel knows a thing or two about comfortably creating [...]

In a bid to hopefully boost their internet sales, American Apparel have teamed up with online heavy-weight, eBay.

See the first look at Madonna and Lourdes’ clothing line, find out what Giorgio Armani had to say about young suicides in the fashion industry, and could copy-cat designs actually [...]

The latest on the Principles by Ben di Lisi collection, catch a first look at the new Alice line from Alice Temperley, and find out which brand wants your behind… [...]

This is a bit of a different ‘Lunchtime buy’ from us here at My Fashion Life but we were rather taken by the concept behind unique magazine T-post, that we [...]

The thought of Christmas shopping may fill us all with dread, but a new website plans to help banish those festive fears. This may be the second time in two [...]

Hippies rejoice! if you haven’t heard, tie dye is back, and boy it’s back with a vengeance. For a style that any original Seventies girl would be proud of….fashion’s favourite [...]

In March 2008, film director Allen filed for a $10 million violation of privacy suit, as the t-shirt loving brand pioneered a billboard campaign with Woody Allen’s face on it [...]

Immersing myself in the return of early 90s trends and celebrating with a few episodes of Saved by the Bell, I slowly began to realise that one of the true fashion horrors [...]

From men’s briefs, t-back thongs and invisi-thongs to the shirred back panties and über-sassy and über-comfy tap panties, American Apparel bares it all in their new viral ad to promote [...]