When I think of vacation, an image of the beach and clear blue waters comes to mind. It doesn’t get much better than laying out by the ocean (with loads [...]

Fit Flops first made it big last year. Engineered by Marcia Kilgore ,the founder of Bliss Spa, the sandals with “microwobbleboard technology promise greater calorie burn and cellulite reduction simply [...]

Rompers are yet another 80′s throwback making their way back onto the fashion scene. While the pants versions can be pretty hit-or-miss, romper shorts are a less serious look than [...]

Comfy and casual, rocker t-shirts are a must-have for summer. Throw one on with a pair of jeans or cute sweats, and step out in true SoCal style.

Part leg warmer, part gladiator sandal, part flip-flop, these sandals by Cocobelle are a bit of a fashion dilemma. The evolved design is sure to turn some heads ( though [...]

Up and coming, LA based designer, Geren Ford recently debuted a collection, Hawks, as a collaboration with Urban Outfitters. Known for her edgy and youthful take on fashion, the line [...]

With platforms and wedges being a summer staple and with

Bright candy-coloured bags are a must-have accessory this spring/summer and I have been on the hunt for one lately. This Perry Mini Satchel by designer Be & D in eye-popping [...]

My current obessesion? Stocking up on stylish and easy-to-wear dresses for summer. If you’re like me, there are way too many hours spent lingering in the closet festering about how [...]

No matter what, both Mary-Kate Olsen always set the fashion world abuzz with their outfit choices, and never seem to apologize for their mis-steps. Case in point? The latest get-ups [...]

I’ve been looking for a comfy and pretty, floor-grazing maxi dress to sport around this summer. Ideally, it would be something I could easily throw on in the AM with [...]

Ombre dresses, shoes, purses…and now at Bluefly.com

We’ve been talking a lot about Target’s collaboration with famous designers like Proenza Schouler, Temperley and Gryson, but in most