Cult British fashion label PPQ have teamed up with the Schweppes Abbey-Well ‘Get Britain Sch…wimming’ campaign to design a range of one-off stylish swimming caps. We never thought we’d see the day…

Adidas and Stella McCartney have announced the extension of their sport performance collection with the a³ Flyride running shoe, due to launch in stores in May this year. Aside from being lighter, softer and flexible, the a³ Flyride’s unique selling point is its key cushioning technology. The running shoe features the lightest heel-to-toe a3 cushioning system for...

This month sees the launch of the Alexander McQueen and Puma collaboration. McQueen, a self confessed sports shoe lover has designed a sleek and stylish collection of trainers for both men and women ready to be launched in 200 to 250 stores worldwide including McQueen’s flagships in London, New York and Milan. “I have always had a great passion for trainers,...

Man of many talents Pharrell Williams is suing Reebok for $4 million, accusing the sportswear co. for breach of contract regarding production of his clothing label Billionaire Boys Club and footwear brand Ice Cream. “In January 2004, only a few months after the execution of the agreement� certain Reebok personnel began to acknowledge to BBC that Reebok could...