Watching all the incredible athletes during the London 2012 Olympics has inspired more than handful of people to get sporty. This is why, despite the Games being officially over for [...]

  Fashion is the only arena where you can experiment without explanation. The catwalks decidedly smash barriers, unstitch formalities and deconstruct convention to give rise to a fresh and exhilarating [...]

A new, large-scale location should have been a sign that Victoria Beckham, who usually shows her collections at intimate presentations, is ready to battle it out with the big boys.

It’s been unveiled that Giorgio Armani will design uniforms for Italy’s 2012 Olympic athletes, and we reckon he’ll be up against some pretty stiff competition from our very own Stella [...]

We all know just how toned Madonna is, but do you really want biceps like the singers? Well, if you do, you’re in luck – she’s set to launch her [...]

Find out what Lara Stone’s doing in French Playboy, see Stella McCartney‘s glowing collection for Adidas, and which label is Miranda Kerr fronting?… Well, she is super sexy: Lara Stone’s [...]

She may be pregnant, but that doesn’t stop Stella McCartney taking on a design challenge. The British designer’s just been appointed creative director of the Adidas 2012 Olympic Team GB [...]

You don’t have to head to the seaside to embrace the beach-inspired collections from the spring 2010 catwalks and this draped, mesh number proves it! Take a tip from Topshop [...]

Embrace your patriotic side by purchasing a reworked classic from iconic British label, Fred Perry. This simple, casual dress takes inspiration from the brand’s popular shirts as worn by a [...]

Cult British fashion label PPQ have teamed up with the Schweppes Abbey-Well ‘Get Britain Sch…wimming’ campaign to design a range of one-off stylish swimming caps. We never thought we’d see [...]

Adidas and Stella McCartney have announced the extension of their sport performance collection with the a³ Flyride running shoe, due to launch in stores in May this year. Aside from [...]

This month sees the launch of the Alexander McQueen and Puma collaboration. McQueen, a self confessed sports shoe lover has designed a sleek and stylish collection of trainers for both [...]

Man of many talents Pharrell Williams is suing Reebok for $4 million, accusing the sportswear co. for breach of contract regarding production of his clothing label Billionaire Boys Club and [...]