Agent Provocateur design without a doubt the sexiest lingerie around and their latest campaign proves that they still have the edge. The new collection is a bang on trend pirate theme and is another reason …

From men’s briefs, t-back thongs and invisi-thongs to the shirred back panties and über-sassy and über-comfy tap panties, American Apparel bares it all in their new viral ad to promote their line of

As a long time lover of all things vintage, I am steadily becoming more and more obsessed with Topshops fabulous cotton knickers. They are so 1950’s, with their floral prints and gathered seams and …

All of my girlfriends are Hanky Panky addicts. After years of having to do “rear view mirror checks” (you know the head-over-shoulder drill) for unsightly underwear lines, or feeling uncomfortable from the cut or …

Just in time for spring, Maidenform are introducing the first-ever backless bra, promising to offer women of all sizes the chance to feel “sexy, feminine and supported – all at once!” Finally! A bra that …

Boy, oh boy, a new underwear brand has come to London town and its sexy.

I’d like to pose a question to all of our wonderful readers out there; is it just me, or does it seem that the overall size of a garment is inversely proportional to the price? …

It’s been non stop promoting for the Victoria’s Secret Angels. Ever since they jumped on their very own plane– kindly donated by Virgin Airlines and dubbed “Runway Angel” - from N.Y to L.A, they’ve been …

Whilst I am a ‘ticker’ of box marked ‘single’, I am not so bitter that I am unwilling to put something out there for all those couples searching for the perfect gift. If you’re looking …

Name: Kalita Al Swaidi
Label: Kalita
Began: With Kalita making lingerie while studying English Literature in her final year at Edinburgh university.
All about: Creating exclusive, handcrafted “objects of desire”
How demanding have you found it establishing …

Victoria’s secrets unveiled their new superbra last week with the aid of Supermodel Gisele Bundchen. The IPEX bra is designed to enhance the boobs providing the wearer with the perfect shape. Its difference from others …

Xmas is coming! Heat things up for that special someone in your life with some sexy lingerie from H+M