Megan Fox has been named as the new face – and body – of Emporio Armani Underwear and Armani Jeans.

Is it getting hot in here? After designing a collection for Adidas Originals, David Beckham is now rumoured to be in talks with several companies about developing his own underwear line.

I’m starting to think that there may be a little game of ‘anything you can do I can do better’ in the Beckham household. We’ve seen each of them jump on advertising wagon, the reinvent yourself train, the trend bus – ok enough with the transport metaphors. But they do seem to like to copy each other, remember David wearing a skirt? Or how about the Armani...

Just when you thought it was safe to open your eyes, there is more sultry underwear wearing from the Beckham family, but this time it’s both of them. Yes, Victoria and David have teamed up for a jaw-dropping advertisement for Armani lingerie. The advertisement in question is mounted on an enormous billboard in the centre of Milan, hopefully not near any traffic lights. Whilst...

You have to hand it to Victoria, when it comes to fashion she’s fearless. Launching her and David’s signature scent at Macy’s last Friday, with hubby in tow, our Victoria teetered around in a pair of platform heel-less Antonio Berardi boots. Like we said…fearless!

We all covet that elusive one-of-a-kind couture piece, something which provokes envious stares, lustful glances and jealous whispers. Well ladies, I’m here to tell you that most of us already have one at our disposal but aren‘t showcasing it to its true potential; the newest accessory that with a little bit of effort can match every outfit in your wardrobe seamlessly,...

After her failure at conquering the music business, Victoria Beckham has had her sights set on the fashion industry for a while now. Steadily implementing her strategy for global recognition as a style icon, often Victoria’s methods such as changing 3 times within hours during NY Fashion week, parading around Paris Fashion week with Katie Holmes in tow and wearing...