The British Fashion Awards are fast approaching, but this year, there’s a difference. A new, one-off award will be given to the person who best embodies the spirit of London – and the winner will be decided by you.

Perhaps it’s the Michelle Obama effect, perhaps it is a fabulously well-played campaign or maybe it is a love of fashion, that has pushed the Prime Minister’s wife Sarah Brown to stand up for UK fashion. The PM’s wife paid a visit to our fabulous London Fashion Week; she even had time to stop off at Stephen Jones’ very exclusive party. Where she mingled with...

Boris Johnson is the most unlikely fashion icon. But we couldn’t love him more, because he has announced that he is helping London Fashion Week. The London Development Agency (LDA) which basically does what it says, it aids London’s development, has hooked up with the British Fashion Council, to make sure London retains its title as a fashion capital. London Fashion...

Unlike the other fashion capitals of the world, London doesn’t really notice when Fashion Week is in town. I will mention to friends that I’m off to the shows or the Natural History Museum and they will respond with “oh is there something on?” This is very distressing for people like myself where fashion is not about what clothes you put on, but is a way of life....

The British Fashion Council has put its money where its mouth is by backing Christopher Kane, Marios Schwab and Erdem with its Fashion Forward sponsorship scheme for the second season in a row.