We were more than a tad excited when we reported news recently of a collaboration between Mulberry and Apple, so imagine how we felt when we were invited to the British brand’s Bond street store last night for the launch party.

See the first pictures of Geogia Jagger for Rimmel, find out which hot male model’s had us in hysterics, and which family feud has rocked fashion’s boat?… Just in: the first shots of Georgia Jagger for Rimmel have been released – step aside Angelina, it’s Georgia’s pout we want. - Elle UK This has had us laughing all week. Not only is...

Ever since we mentioned Armani’s plans to ease his schedule, it seems the Italian designer couldn’t have a busier calendar. His latest move? Announcing the launch of Armani’s first mobile platform for e-commerce, which will allow users to shop the luxury label from the comfort of their phone. Is there no stopping this man?

We love it when fashion and technology rub shoulders, and this, we think, could be the best partnership we’ve seen in a long time: Mulberry and Apple.

Yes, we know, IT bags are so 2007. We’re not meant to want to splurge out on a must-have bag anymore - we’re supposed to go for discreet classics, or ’stealth’ bags that look great but don’t shout too loudly or look too familiar. But there is one bag that had almost every fashion editor drooling at fashion week. And it’s certainly...

In a massive fashion revamp, high street department store John Lewis has targeted its online shoppers, offering designer labels as well as a better shopping experience from the comfort of their own home. The easy to browse website, which includes drop down navigation and enhanced search options, will now sell designer goods from the likes of Mulberry, Lulu Guinness,...

Mulberry put on a special show for their S/S10 collection, which was held in the grand Claridges. Inspired by Sofia Coppola’s ‘Virgin Suicides’ and Tim Walker’s photography, Mulberry gave us a “dreamy take on schoolgirl crushes and fairground iconography, sharpened with teen angst.” That’s a statement and a half, but they sure lived...

Last night saw the exclusive Mulberry party at Claridges as the designer label celebrated it’s S/S10 London Fashion Week presentation. Hosted in the Ballroom at Claridges, the party’s décor drew inspiration from the S/S10 collection and featured the same pastel-pearl balloons and carousel horses that were used in the show, as well as having traditional fairground...

London based photographer Chris Craymer is launching his new book ‘Romance’ and will be exhibiting his work in Mulberry stores across the world. The New York exhibition opened last week with a party that included a pink photo booth and vast quantities of chocolate kisses as well as a GB flag cake and a silent auction to raise money for the CFDA. The book is quirky...

Do you remember the queues, the elbow barging, the foot stamping? Well last year we saw Gap launch a Mulberry Roxanne bag for World AIDS Day, and this year we are in training to grab a red jersey Mulberry Bayswater courtesy of Gap for £95.