Johnny Rocket’s a name that should need no introduction, but what the heck, we’re going to give you one anyway. When John Pearce launched his jewellery label back in 1997, he had no idea it was going to become one of Britain’s most iconic accessories brands – but he’d hoped it would be. Quickly catching the eyes of all the people that matter in music and celebrity cultures, it was the fashion industry that first saw Johnny Rocket’s potential for super-stardom when he sealed deals to collaborate with Tom Ford and Julien Macdonald, among others, to create his signature innovative designs that fuse edgy rock-spirit with intricate expertise. Making somewhat of a name for itself as a coveted cool and quirky company, creative commissions have flown through the door for Johnny Rocket – he created Jamiroqui’s iconic warrior headdress, Kylie’s legendary hotpants and a bespoke Swarovski-encrusted guitar for the Darkness frontman Justin Hawkins among the rest. But Johnny Rocket’s no longer a one-man brand – in 2002, when Pearce was working on a diamond-embellished Ford KA with Julien Macdonald, he met Niall Paisley, an esteemed jeweller, who soon became a partner. Fast-forward to today, though, and Johnny Rocket’s been working its magic on a new project – with diet Coke, as it would happen, creating limited edition Swarovski-embellished bottles exclusively for Selfridges, where John will also be appearing today to help customers customise their own versions. We caught up with Johnny Rocket last week to find out more about the diet Coke collaboration, what makes jewellery so special, and what sparkle we should be looking out for this season… You’ve just announced a collaboration with diet Coke to create a limited edition collection of bottles – how did the collaboration come about? diet Coke approached me about working with them […]