Calvin Klein has tapped none other than Rooney Mara to be the face of its brand new fragrance, Downtown. Ms Mara was shot by Jean-Baptiste Mondino for the ad campaign [...]

Want proof that Blake Lively is just like us? How does the fact that she and her mother fight over perfume, sound? As it was Mother’s Day in the good [...]

Well, that was fast. Despite being told that we had to wait until October for the full ad campaign to be released, we actually have the first look at Amanda [...]

Givenchy has a brand new face – as it’s just been revealed that Amanda Seyfried will be taking over from Liv Tyler in the Very Irresistible fragrance ad campaigns. Congrats, Amanda – [...]

Move over Rosie Huntington Whiteley, there’s a new Burberry fragrance girl on the scene – and her name is Cara Delevingne! Yep, Queen Cara – whose name and face you [...]

In a world where everyone from the biggest fashion designers to the newest Z-listers on the scene have a perfume out, it tends to surprise us when we stumble upon [...]

We’d better make the most of seeing Karlie Kloss’s long locks flowing freely in the (probably fake) wind while we can, seeing as the 20-year-old model went for quite a [...]

Our prayers have finally been answered – Italian fashion House Marni is launching its first ever fragrance! And according to WWD, it doesn’t look like our nostrils have long to [...]

From one fragrance story to another this morning… fashion’s busiest woman (we think Karl Lagerfeld currently holds the ‘fashion’s busiest man’ crown!) rumour has it that Carine Roitfeld might be [...]

Ladies and gents, boys and girls and most importantly Twihards, we have some very exciting news for you this morning. The gorgeous Robert Pattinson in all his chiseled brooding glory [...]

Less than a month after it was revealed that Roberto Cavalli had snapped up Georgia May Jagger for his latest Just Cavalli fragrance, the ad campaign featuring the gorgeous model [...]

When we heard that Rihanna’s new fragrance would be entitled “Nude”, we had a feeling that the ad campaign for it was going to be a little bit on the [...]

When does Georgia May Jagger find time to be a normal 20-year-old girl? Not only is the gorgeous Brit the face of Rimmel London, Madonna and daughter Lola’s Material Girl [...]